Branding, Marketing
Building Brand Trust in Our “New Normal”
From a global pandemic to seismic movements against social injustices, the vast and numerous headlines of 2020 have sent shockwaves across every aspect of daily life. In the financial industry, these catalysts have expedited many changes that were already in motion, from adopting new technologies to providing more inclusive holistic services that account for all aspects of life. In marketing communications, brand trust has become…
Read More
Guest Contributor
Silver Linings from the Trenches
8 ways to ignite the proactivity and positivity in your business, prospecting and service! We think that it is safe to say that what we are all witnessing around us is “unprecedented.” No one knows when we will see the light at the end of the tunnel, and the more you listen to the news the more it all starts to sound like “white noise.”…
Read More
Branding
The Importance of Your Personal Brand as an Advisor
Often financial advisors don’t consider themselves as a “brand.” But whether you’re at a small financial planning firm or a large multinational firm, the brand a consumer evaluates largely centers around you individually. Sure, you have a company or team and a purposeful mission. Your team can likely (hopefully) recite your key messages of what you do and why you’re better than a competitor to…
Read More
Public Relations
3 Public Relations Lessons Learned from the Global Pandemic
The global pandemic has brought a seismic shift to nearly all aspects of our lives, and it doesn’t stop short of public relations. In the last several months, coronavirus and the ever-changing news cycle has impacted the way we help our clients in their public relations initiatives. From a dramatic increase in virtual media interviews to evolving communication strategies, some critical public relations lessons have…
Read More
Branding, Marketing, Public Relations
Your Office Walls Just Got Bigger
Steps to staying relevant while working remotely Your four office walls didn’t get smaller. In fact, they got a lot bigger and now include the vastness of the internet. There is a lot more competition in your new virtual world that is also vying for your ideal client’s attention. To generate exposure and establish your trust and credibility, you need to think bigger. It’s time…
Read More
Branding, Marketing, Public Relations
Creating a Digital Storefront
An Advisor’s Guide to “The New Normal” of Business During COVID-19 It’s the “new normal” they say. “We could see a resurgence in the fall,” some warn. #Stayhomestaysafe or some iteration is everywhere you look. So how is a financial advisor supposed to “advise” amidst a lingering pandemic? While a pandemic in it of itself is mind-boggling to grapple with, and if you are an…
Read More
Marketing, Public Relations
COVID-19 AND YOUR MARKETING COMMUNICATIONS
In this time of unprecedented mass panic surrounding the COVID-19 pandemic, by now, you may consider yourself an expert on how to wash your hands, practice social distancing and other CDC.gov recommended measures. First and foremost, keep in mind these essential crisis communication points from our previous blog to consider the safety of yourself, your staff and your clients, “Crisis Communication When Disaster Strikes.” Once…
Read More
Branding, Public Relations
Big Anniversaries, Accomplishments and Awards
How to Celebrate & Promote (And still be humble…if that’s your thing) The objective of public relations is to create a reputable, likable and trustworthy image with the greater public. Serving as a media resource is one surefire way to do this – becoming a trusted expert to local and national media gives your prospective clients assurance that you have been vetted and confirmed to…
Read More
Public Relations
How to Nail Your Media Interview Over the Phone
If you’ve been following my blog posts over the past several years, you know I’ve focused primarily on providing tips for on-camera interview opportunities. This is because our clients not only seem to ask the most questions about TV appearances, but they also appear to be the most nervous about these interviews. This is not to say, though, that print and online media interviews shouldn’t…
Read More
Public Relations
What Makes A Newsworthy Story?
At the speed of today’s fast-paced news cycle, producers and reporters have very little time to check their emails. Producers often sift through their inbox in-between broadcasts and production meetings, and reporters check their emails on-the-go while in the field; many receive anywhere from 250 to 400 emails per day from people who want their product, business or themselves on TV or in the newspaper….
Read More
