— Newsroom, Branding

C2P Podcast Guest Alana Kohl: “The Branding Blueprint: Essential Tips for Creating a Standout Brand”

How can a financial advisor attract more ideal clients and drive better marketing results? Tune in to elevate your brand game with our founder, Alana Kohl, on the latest episode of C2Podcasts! Discover how to evaluate and transform your marketing using the "4 C's" framework to ensure your brand is: ✅ Cohesive ✅ Compelling ✅ Credible ✅ Consistent...

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— Newsroom

PR exec: Financial topics will be ‘front and center in media for the next few years’

Many industries ground to a halt as the COVID-19 pandemic gripped the nation and world. Not so for Alana Kohl, whose AdvisorPR firm kicked into high gear. “Whenever there is chaos in the economy or financial markets, people have questions as it relates to their finances,” Kohl said. “When people have questions or concerns, that’s...

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Public Relations

Communicating with Confidence During Political Turmoil

As seen in Family Wealth Report The looming US presidential election is already prompting investors and wealth managers to reshuffle portfolios. Another task is for clients not to let their own politics lead them to make bad investment decisions. To consider how wealth advisors ought to speak to clients in this period is Alana Kohl, president of AdvisorPR,...

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Branding, Marketing, Public Relations

Word of Mouth is a Force of Nature

Identifying COIs to force it in your direction We all know referrals are the most impactful way to grow your business. An endorsement from someone you already like and trust goes a long way in getting you to want to take the next steps with the recommended vendor. Whether it’s a car repair, new restaurant...

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— Newsroom

Elementality Podcast Guest Alana Kohl: Stand Out From the Advisor Crowd

Alana Kohl for Elements Hosted By: Reese Harper of Dentist Advisors In this week’s episode of Elementality, Reese Harper brings in Alana Kohl, founder, and president of AdvisorPR, to talk about marketing communications for financial advisors. They discuss the key components of good marketing, strategies for differentiating yourself in a “me too” market, and all-too-common advisor...

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Branding

The Importance of Your Personal Brand as an Advisor

Often financial advisors don’t consider themselves as a “brand.” But whether you’re at a small financial planning firm or a large multinational firm, the brand a consumer evaluates largely centers around you individually. Sure, you have a company or team and a purposeful mission. Your team can likely (hopefully) recite your key messages of what...

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Public Relations

3 Public Relations Lessons Learned from the Global Pandemic

The global pandemic has brought a seismic shift to nearly all aspects of our lives, and it doesn’t stop short of public relations. In the last several months, coronavirus and the ever-changing news cycle has impacted the way we help our clients in their public relations initiatives. From a dramatic increase in virtual media interviews...

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Branding, Marketing, Public Relations

Your Office Walls Just Got Bigger

Steps to staying relevant while working remotely Your four office walls didn’t get smaller. In fact, they got a lot bigger and now include the vastness of the internet. There is a lot more competition in your new virtual world that is also vying for your ideal client’s attention. To generate exposure and establish your...

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Branding, Marketing, Public Relations

Creating a Digital Storefront

An Advisor’s Guide to “The New Normal” of Business During COVID-19 It’s the “new normal” they say. “We could see a resurgence in the fall,” some warn. #Stayhomestaysafe or some iteration is everywhere you look. So how is a financial advisor supposed to “advise” amidst a lingering pandemic? While a pandemic in it of itself...

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Branding, Public Relations

Big Anniversaries, Accomplishments and Awards

How to Celebrate & Promote (And still be humble…if that’s your thing) The objective of public relations is to create a reputable, likable and trustworthy image with the greater public. Serving as a media resource is one surefire way to do this – becoming a trusted expert to local and national media gives your prospective...

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