Branding, Marketing, Public Relations

Why Choose an Industry-Specific Marketing and PR Firm: The value in working with a firm that knows your business

Marketing plans are in the air. Since the start of the New Year we’ve had a lot of interest from advisors nationwide to help strategize their branding, marketing and PR goals. One common question we hear from advisors is why should they work with us instead of a marketing firm located in their city. Other...

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Marketing

Chasing the Big Fish

It’s January. You have your sights set on a record year for your business. You want to be effective with your marketing dollars and make more revenue while spending less this year. Where do you start? I’ve heard this time and time again – this time of year we get motivated advisors contacting our offices...

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Public Relations

Four Reasons to Add PR to Your Marketing Mix in 2014

Thinking of trying something new next year? Ready to try or expand your Public Relations initiatives? Here are four reasons PR needs to be part of your marketing mix in 2014! 1) Visibility: Get seen and get heard! Gain media exposure in the new year. You have a lifetime of knowledge to share. There are...

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Public Relations

Four Common Mistakes When DIY-ing Your PR

Getting ready to start your own PR campaign? Good for you! It takes guts to go out there and try to bring in publicity, but it can also bring a worthwhile return for your business. In order to boost your success, make sure you don’t make these four common mistakes as you pitch media contacts...

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Public Relations

Remember the “New” in News

Why won’t anyone pick up my press release?  We get that question a lot when advisors come to us after getting frustrated by the lack of results in their DIY PR campaign.  There are many reasons a PR campaign could be having trouble, but there’s one reason we see again and again: advisors are forgetting...

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Public Relations

Three Things to Do BEFORE You Start PR

Before you start PR for your business, whether hiring a firm or doing it yourself, there are three things you need to do. Putting these things off is like putting the cart before the horse, and you may not get the most out of your PR campaigns if you fail to do these things first....

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Branding

Successful advisors create a brand. And then stick to it.

Any business that wants to be regarded as a true and credible business needs to take a little time to invest in building its brand. The term “brand,” though, especially in this industry, has many different interpretations. Let me explain what a brand is and how it’s developed, so you can determine if what you...

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Marketing, Public Relations

On your mark, get set, go! An organized approach to DIY Marketing

An oldie but a goodie – this article ran in an industry magazine in 2009! You can see the original here. On your mark, get set, go… An organized approach to DIY Marketing As a small business owner, you’re responsible for it all. You’re the visionary, the financial officer, sales manager, marketing executive and operations...

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Branding

Build Me A Website. Who Cares What It Says!

Recently I had an advisor contact my firm to request a quote for building him a custom website.  He clearly understood the value in having a custom site to suit his functionality needs.  We went through the standard process of determining what he wants the site to do – capture leads, allow for downloads, play...

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Branding, Marketing

Quantifying Your Creativity: How to achieve maximum marketing results

Time and time again, new advisor clients will ask me to "quantify" their investment in creative services: "If I spend X, am I guaranteed Y?" While I wish creative services and the costs associated had a direct correlation to specific outcomes and immediate results, the reality is: it's all variable. Creative services -- pending the...

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