Blog

DIY Media Training: Mastering TV Interviews

Lights, camera, action! A television interview has been secured for you and now it’s showtime. While this is an exciting occasion for you and your business, it can also be intimidating and daunting. Unlike a print or radio interview, you must consider not just your verbal, but also your non-verbal communication. The following are a...

Read More

Blog

10 Years and counting… Looking back at the changing landscape of Financial PR

As of January 28th, it’s been 10 years since I first started AdvisorPR. I set out with aspirations to position professionals in the financial services industry and give advisors doing right by their clients a more prominent voice in their community. Our firm has always specialized in the financial services industry and placed an emphasis...

Read More

Blog

6 Tips to Building the Perfect Media List

Crafting the perfect message is only one part of the PR process. Knowing who to say it to is just as, and in a lot of cases even more important than the content itself. You need the right message in front of the right person, at the right time – and that’s not always a...

Read More

Blog

Making the Play: Contacting the Media

Are you’re a DIY-er who needs a little direction on how to reach the media on your own? Well this is for you. When reaching out to media in your community there is some standard ways to communicate the information you are promoting to that the media are accustomed to receiving. They include: Press release...

Read More

Blog

DIY PR: Explore the Types of Media Opportunities

Picking Your Press Opportunities There are a lot of opportunities to work with the media. We’re proponents for starting PR in your local community. Local media is great for building your brand and reputation in your community and for getting you in front of people that you can likely assist. If interested in working with...

Read More

Blog

Why Choose an Industry-Specific Marketing and PR Firm: The value in working with a firm that knows your business

Marketing plans are in the air. Since the start of the New Year we’ve had a lot of interest from advisors nationwide to help strategize their branding, marketing and PR goals. One common question we hear from advisors is why should they work with us instead of a marketing firm located in their city. Other...

Read More

Blog

Chasing the Big Fish

It’s January. You have your sights set on a record year for your business. You want to be effective with your marketing dollars and make more revenue while spending less this year. Where do you start? I’ve heard this time and time again – this time of year we get motivated advisors contacting our offices...

Read More

Blog

Four Reasons to Add PR to Your Marketing Mix in 2014

Thinking of trying something new next year? Ready to try or expand your Public Relations initiatives? Here are four reasons PR needs to be part of your marketing mix in 2014! 1) Visibility: Get seen and get heard! Gain media exposure in the new year. You have a lifetime of knowledge to share. There are...

Read More

Blog

Four Common Mistakes When DIY-ing Your PR

Getting ready to start your own PR campaign? Good for you! It takes guts to go out there and try to bring in publicity, but it can also bring a worthwhile return for your business. In order to boost your success, make sure you don’t make these four common mistakes as you pitch media contacts...

Read More