How Do I Get Media to Attend My Event?
4 Tips to Attract Media Attention The holidays are approaching and that got me to thinking about parties. It’s a great time of year to celebrate and many financial advisors will be inviting their clients and prospective clients to a big annual event. It is a nice thing to do, and it’s a time where...
Top 5 Mistakes Financial Advisors Make In Social Media:
HOW TO AVOID THEM TO CREATE A SAVVY SOCIAL MEDIA PRESENCE In today’s world, we know that if you do not have a presence on social media and Google, then you really don’t exist. People are moving away from checking the yellow pages and instead turning to Siri or to “Google It.” So how do...
Why Media Wants to Hear from You
Do You Have What it Takes to be a Financial Resource? So, you want to become a source for media, but you don’t know if you have what it takes? You may be surprised to learn that journalists are always looking for sources; they are necessary for the articles they write. This is especially true...
Is There Something I Should Know?
Empower Your PR Firm With the Inside Scoop The other day I heard an old song from Duran Duran called, “Is There Something I Should Know?” There is a part of the chorus goes, “Please, please tell me now” that repeats a few times. I couldn’t help but think that it could be the perfect...
I Want to be in Print
The Evolution of Financial PR Oh the good old days, when it was easier to understand exactly where to find the news. It was fairly straightforward, the paper was delivered in the morning to your doorstep or you picked it up on the way to or home from work. There was also radio and TV...
Don’t Forget About Me
Public Relations is Not an Afterthought Working at a public relations agency, you get used to hustle and bustle especially when the media is on a deadline, and you are arranging interviews that almost always needed to have happened yesterday. Sometimes these things cannot be helped; it’s the nature of we do. However, there are...
No Such Thing As Bad Publicity? Think Again
HOW TO HANDLE A TOUGH SITUATION You may know the old saying “There is no such thing as bad publicity.” Well, maybe at some point in time this was true, but it definitely is not true today. With the pace information travels through the internet and social media, bad news travels fast and very wide....
5 Ways to Freshen Up Your Financial Marketing
Is your marketing showing its age? Chances are it’s been a while since you gave your marketing materials a makeover. Just like the financial markets, the marketing world is dynamic, and what worked five years ago might come off as stale today. A misaligned message, an outdated design, an archaic technology—these things can spell trouble...
Charity Begins At Home
You want to give back and start raising money for a charity. It is something that you have wanted to do for some time. So, what is the first step? Finding a charity that you want to support. Easy right? Not always. Picking a charity that is right for you can take some effort. Unfortunately,...
Cause Related Marketing – Act Locally
The dictionary definition of Cause Related Marketing is a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. Cause Related Marketing can be a good tactic to add to your marketing strategy as it is mutually beneficial to both sides - everyone benefits, the charity gets...