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FPA Program Helps Members Better Interact With Media
"The Financial Planning Association has launched a program to help its members work better with the media. In conjunction with AdvisorPR, a division of JConnelly, the association has launched “Media Mastery 2.0,” a digital media training program for its members. The organization wants to help advisors get greater exposure through the media and help them...
FPA Launches New Media Training Program for Financial Planners in Partnership with AdvisorPR
Comprehensive, current, and actionable program trains members to engage with the media and use FPA MediaSource, the automated media query platform connecting financial planners and journalists. DENVER (September 29, 2023) – The financial planning profession is evolving, and today's financial professionals need more than just expertise—they need to effectively engage with the media to share...
6 Tips for Crafting a Memorable Financial Bio
While wealth management is a serious business, any opportunity to make it more personable and accessible will result in deeper relationships with your clients and new connections with spouses, children or others who may otherwise not engage with you in a meaningful way. These relationships are crucial to long-term retention and success for your firm....
AdvisorPR Becomes a Division Within JConnelly’s Financial Practice
JConnelly, a communications agency serving clients worldwide, has acquired AdvisorPR, a boutique public relations and marketing company that specializes in working with wealth management firms. Based in Las Vegas, AdvisorPR Founder Alana Kohl and her team will operate AdvisorPR as a division within JConnelly's financial practice group. "Now is the right time to augment our strong organic growth...
Word of Mouth is a Force of Nature
Identifying COIs to force it in your direction We all know referrals are the most impactful way to grow your business. An endorsement from someone you already like and trust goes a long way in getting you to want to take the next steps with the recommended vendor. Whether it’s a car repair, new restaurant...
Local Media: How to Land Interviews in Your Backyard
If you look at your hometown newspaper or TV station’s website, you’ll notice a common theme when scanning the headlines. Many of the articles are localizing national news stories. Whether it’s related to the pandemic, the current economic climate or even politics, news reporters are often looking for that local hook. When not reporting or...
Big Anniversaries, Accomplishments and Awards
How to Celebrate & Promote (And still be humble…if that’s your thing) The objective of public relations is to create a reputable, likable and trustworthy image with the greater public. Serving as a media resource is one surefire way to do this – becoming a trusted expert to local and national media gives your prospective...
How to Nail Your Media Interview Over the Phone
If you’ve been following my blog posts over the past several years, you know I’ve focused primarily on providing tips for on-camera interview opportunities. This is because our clients not only seem to ask the most questions about TV appearances, but they also appear to be the most nervous about these interviews. This is not...
What Makes A Newsworthy Story?
At the speed of today’s fast-paced news cycle, producers and reporters have very little time to check their emails. Producers often sift through their inbox in-between broadcasts and production meetings, and reporters check their emails on-the-go while in the field; many receive anywhere from 250 to 400 emails per day from people who want their...
What Do Financial Advisors and PR Pros Have in Common? They Keep Their Eye on the Prize
Everyone reading this understands the benefits of someone starting to invest for their retirement when they are in their 20’s vs. their 50’s. Although young investors might see some monetary gains from their investments when they’re in their 30’s, it most likely is not enough money to finally retire from work. Some of the advisors...