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Radio Marketing for Financial Advisors: Tapping Into Guest Brand Equity (Part 2)
So you have landed an author, community leader or other notable guest for your show—congratulations! This is the perfect opportunity for both of you to gain exposure to a new audience. Here’s how to make the most of this opportunity: Pre-show Request Images & a Short Bio Whether there is a logo, book cover, headshot...
Radio Marketing for Financial Advisors: Leveraging Your Show to Grow your Audience, Influence & Book of Business (Part 1)
As radio continues to be a popular marketing funnel for financial advisors, it can be easy to get swept up in the production and lose sight of the end goal: financial clients! Let’s take a look at how to integrate this traditional medium with the newer marketing channels and technologies available today to maximize your...
Maximize Advisor Success: 5 Essential Marketing Responsibilities to Delegate
As an independent financial advisor, you’re likely responsible for many different aspects of your business—from sales to operations, to marketing and more. However, one key commonality we see with the most successful advisors and business owners that we work with is their ability to identify and focus all energy on their most essential two to...
A Guest Column – A Public Relations Triumph
So you hired a public relations agency, obviously you want publicity to get your name out there. To most people this means being interviewed on the phone or in person, for a print publication/website or on television. Then your agency calls; your local daily newspaper or your weekly business magazine wants you to write a...
Posture Perfect: How Posture Impacts Your Media Presence
“Sit up straight!” – A phrase many of us would hear throughout our childhood, prompting us to correct our posture. After years of reminders (and some badgering), sitting up straight has become ingrained in many of us but unfortunately; we don’t always take notice of our posture when it matters most. When a potential client...
DIY Media Training: Mastering TV Interviews
Lights, camera, action! A television interview has been secured for you and now it’s showtime. While this is an exciting occasion for you and your business, it can also be intimidating and daunting. Unlike a print or radio interview, you must consider not just your verbal, but also your non-verbal communication. The following are a...
10 Years and counting… Looking back at the changing landscape of Financial PR
As of January 28th, it’s been 10 years since I first started AdvisorPR. I set out with aspirations to position professionals in the financial services industry and give advisors doing right by their clients a more prominent voice in their community. Our firm has always specialized in the financial services industry and placed an emphasis...
6 Tips to Building the Perfect Media List
Crafting the perfect message is only one part of the PR process. Knowing who to say it to is just as, and in a lot of cases even more important than the content itself. You need the right message in front of the right person, at the right time – and that’s not always a...
Making the Play: Contacting the Media
Are you’re a DIY-er who needs a little direction on how to reach the media on your own? Well this is for you. When reaching out to media in your community there is some standard ways to communicate the information you are promoting to that the media are accustomed to receiving. They include: Press release...
DIY PR: Explore the Types of Media Opportunities
Picking Your Press Opportunities There are a lot of opportunities to work with the media. We’re proponents for starting PR in your local community. Local media is great for building your brand and reputation in your community and for getting you in front of people that you can likely assist. If interested in working with...