Get the latest branding, marketing and public relations insights for your financial organization.
A Guest Column – A Public Relations Triumph
So you hired a public relations agency, obviously you want publicity to get your name out there. To most people this means being interviewed on the phone or in person, for a print publication/website or on television. Then your agency calls; your local daily newspaper or your weekly business magazine wants you to write a...
Posture Perfect: How Posture Impacts Your Media Presence
“Sit up straight!” – A phrase many of us would hear throughout our childhood, prompting us to correct our posture. After years of reminders (and some badgering), sitting up straight has become ingrained in many of us but unfortunately; we don’t always take notice of our posture when it matters most. When a potential client...
DIY Media Training: Mastering TV Interviews
Lights, camera, action! A television interview has been secured for you and now it’s showtime. While this is an exciting occasion for you and your business, it can also be intimidating and daunting. Unlike a print or radio interview, you must consider not just your verbal, but also your non-verbal communication. The following are a...
10 Years and counting… Looking back at the changing landscape of Financial PR
As of January 28th, it’s been 10 years since I first started AdvisorPR. I set out with aspirations to position professionals in the financial services industry and give advisors doing right by their clients a more prominent voice in their community. Our firm has always specialized in the financial services industry and placed an emphasis...
Lean and Mean in 2015: 3 Tips for Building a Marketing Plan for Your Financial Practice
Whether you’re just embarking on independence or are a veteran advisor with an established firm, there are three things that remain consistent when building your marketing plan for the year. If you focus on the following three things when planning, and keep these activities on in the forefront throughout the year, you will be on...
6 Tips to Building the Perfect Media List
Crafting the perfect message is only one part of the PR process. Knowing who to say it to is just as, and in a lot of cases even more important than the content itself. You need the right message in front of the right person, at the right time – and that’s not always a...
Making the Play: Contacting the Media
Are you’re a DIY-er who needs a little direction on how to reach the media on your own? Well this is for you. When reaching out to media in your community there is some standard ways to communicate the information you are promoting to that the media are accustomed to receiving. They include: Press release...
What is Your Value Prop, Really? How to Stand Apart in a Sea of Competition
Recently, I had an advisor question “brand-building,” and if there is really any value in this since every advisor “does the same thing.” My first thought to this – if you don’t think you do anything of value, your prospective clients never will either. If you want to be a successful business owner and top...
DIY PR: Explore the Types of Media Opportunities
Picking Your Press Opportunities There are a lot of opportunities to work with the media. We’re proponents for starting PR in your local community. Local media is great for building your brand and reputation in your community and for getting you in front of people that you can likely assist. If interested in working with...
