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Public Relations

The Power of PR

This article ran in an advisor publication a few months ago -- enjoy! The Power of PR As an advisor progresses on the course of his or her career, there comes a time where the amount of acquired knowledge and expertise is too great to keep quiet. Incidentally, this time typically coincides with that advisor’s...

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Public Relations

Think Inside the Box: How to Get Your Name In Front of Your Ideal Clients!

Creativity is fantastic.  We all want to think of the next big thing, and be the first to market.  But while thinking big, we may have a tendency to overlook the obvious.  Think inside the box, and concentrate more on the areas that you can have an impact on now.  Below is an overview of...

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Public Relations

The Who, What, When, Where and Why of Public Relations

Public Relations efforts may seem like a daunting and confusing task. But in reality, it’s not as complicated as one might imagine. And it’s a great way to receive name recognition and earn credibility among your target prospects. Below are the PR basics for financial services professionals; the who, what, when, where and why for...

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Public Relations

What the Advertising Industry Learned from Public Relations

You may have started to notice it in the early 90’s, albeit subtly.  It began with movies and even satirized in the movie Wayne’s World during a scene where lead characters Wayne and Garth refuse to (quote, unquote) be bought by their sponsors.  While they are arguing their point about the demeaning of integrity by...

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