Get the latest public relations insights for your financial organization.
An Advisor’s PR Journey in the Media Blitz
A Year In Review For many, the end of the year is a time for reflection and review of the past 12 months. This may be a common practice for you and your business and the same goes for me as a PR professional. Securing media coverage for our clients is an exciting accomplishment I...
The Picture-Perfect TV Interview
There is something about the TV interview that everyone loves. Maybe it’s the fact that when viewers see you or your brand on the screen, it adds an extra layer of credibility to your message. Perhaps it’s because those interviews can be leveraged to share with your audience either through your company website or social...
CRISIS COMMUNICATION WHEN DISASTER STRIKES: WHAT AND WHEN TO COMMUNICATE
No one wants to think about it—It will never happen to you, your family or your clients or community. But bad things do happen, and when it’s part of your network, it’s important to know what to communicate, and when. While natural disasters can be prevalent this time of year, unfortunately, there are many man-made...
Video Production Checklist: Pre-Production
Are videos a part of your marketing strategy yet? Video marketing is a trend that has become increasingly more popular and shows no signs of slowing down. If you’re not convinced that you need to incorporate videos into your marketing strategy, check out these statistics by Hubspot: 81% of businesses use video as a marketing...
How to Win Awards for Your Financial Firm
40 under 40, Top Financial Advisory Firm, Fastest Growing RIA, Best Place to Work—you’ve seen the lists. Perhaps even your competition is on them. Want to know how you can win awards and accolades for your financial business? 3 Ways to Help You Win Awards: There are two kinds of professional awards: Those that rank your...
Slam-Dunk Public Relations: What Basketball Can Teach Us About PR
With March Madness quickly approaching, many of us basketball fans (myself included) are gearing up for one of the most exciting sporting events of the year. There’s just something about filling out those brackets, anticipating upsets and waiting to see which of your predictions will be right, that makes you want to play hooky from...
Maximize Your Media Success
Creating a Public Relations Plan for Your Financial Firm A new year, a new beginning. As you create your business plan for 2019, now is also a great time to proactively plan your public relations strategy. For many financial professionals, this can often go overlooked, leaving them scrambling later in the year as they realize...
It’s The New Year – Time to Reassess Your Sales and Marketing!
Research What’s Working and What’s Not Use the beginning of the new year to dig into your sales and marketing data to find out what works and what doesn’t. Examine the number of prospects touched during the previous year; the number of follow-up’s required to close each new account; and what specific sales activity or...
Speaking to eighth graders: why you need to simplify your technical financial jargon during media interviews
When it comes to the financial services world, the jargon can seem as though it is a foreign language and the acronyms can feel like alphabet soup to the average consumer. While some of these financial terms may be unavoidable during your client meetings, you also have the time to explain what they mean, if...
Nontraditional interviews: How to prepare for Live Streaming Interviews
From Facebook Live to Youtube Live, streaming video is the way of the future. As more American turn to social media channels to get their news, media outlets are shifting their focus to providing livestream content. While preparing for a livestream interview can be similar to a live TV appearance, there are still some unique...