Get the latest branding, marketing and public relations insights for your financial organization.
COVID-19 AND YOUR MARKETING COMMUNICATIONS
In this time of unprecedented mass panic surrounding the COVID-19 pandemic, by now, you may consider yourself an expert on how to wash your hands, practice social distancing and other CDC.gov recommended measures. First and foremost, keep in mind these essential crisis communication points from our previous blog to consider the safety of yourself, your...
Big Anniversaries, Accomplishments and Awards
How to Celebrate & Promote (And still be humble…if that’s your thing) The objective of public relations is to create a reputable, likable and trustworthy image with the greater public. Serving as a media resource is one surefire way to do this – becoming a trusted expert to local and national media gives your prospective...
How to Nail Your Media Interview Over the Phone
If you’ve been following my blog posts over the past several years, you know I’ve focused primarily on providing tips for on-camera interview opportunities. This is because our clients not only seem to ask the most questions about TV appearances, but they also appear to be the most nervous about these interviews. This is not...
What Makes A Newsworthy Story?
At the speed of today’s fast-paced news cycle, producers and reporters have very little time to check their emails. Producers often sift through their inbox in-between broadcasts and production meetings, and reporters check their emails on-the-go while in the field; many receive anywhere from 250 to 400 emails per day from people who want their...
I’m Alana Kohl, and I approve this message.
Can you do the same with confidence? Political ads are abundant, with no end in sight. And at the end of each ad is the candidate’s affirmation that they approve the message. Can you imagine if their enthusiastic community organizers or die-hard supporters were given carte blanche to communicate their reasoning for endorsing or working...
Communicating Change: Planning Essentials to Capitalize on Opportunity
Change is the only constant in life, and the financial industry is certainly no exception. From market volatility, tax code and legislative overhauls, to internal business changes including mergers and acquisitions, partnership developments (or splits!) and similar—top industry leaders are those who embrace and thrive in this environment. How can you prepare for and maximize...
What Do Financial Advisors and PR Pros Have in Common? They Keep Their Eye on the Prize
Everyone reading this understands the benefits of someone starting to invest for their retirement when they are in their 20’s vs. their 50’s. Although young investors might see some monetary gains from their investments when they’re in their 30’s, it most likely is not enough money to finally retire from work. Some of the advisors...
An Advisor’s PR Journey in the Media Blitz
A Year In Review For many, the end of the year is a time for reflection and review of the past 12 months. This may be a common practice for you and your business and the same goes for me as a PR professional. Securing media coverage for our clients is an exciting accomplishment I...
What do Google, GEICO and Wealthfront have in common?
An outside-the-box approach to company name selection Apparently, it is name changing season. Over the last year, name changes have been one of the more popular services being requested by AdvisorPR. For some, it’s due to a merger of two competing firms coming together as one. For others, it’s a proactive play to go independent...
Video Production Checklist Part 2: Production Day
You’ve drafted your script, created your storyboard, organized the necessary equipment and vendors from part 1 of this checklist, and now it’s finally here: production day. But your work is far from over. There are many items to keep track of during your video shoot. The following checklist can help you stay organized and ensure...