Get the latest public relations insights for your financial organization.
Nontraditional interviews: How to prepare for Skype and Facetime interviews
In the new era of digital media, non-traditional interviews are becoming increasingly more common but for many financial professionals, experience with these types of interviews is rare. Whether it’s streaming a live interview through a digital platform or recording a video interview through Skype or Facetime, there are tips that financial professionals should note before...
Media Placement Highlight Reel: Leverage Your PR Placements Through Video
After accruing a fair amount of media placements, you may be wondering how you can best display your PR successes. While leveraging your placements on your website and social media is a crucial step to ensure you are making the most out of your PR efforts, there is another, more creative way to display your...
Use the Summer Doldrums to Assess, Adjust and Renew
The summer doldrums usually mean downtime for many wealth & investment management practices. The principals all take lengthy vacations (and staff lesser duration) on a rotating basis, leaving a skeleton crew to manage the shop in others’ absences. It’s a lazier season of the year for most investment professionals. It’s a time for taking life...
PR For Business Owners—How To Get Your Message Out To The World
Alana Kohl for Bayntree Wealth Advisors Hosted by: Andrew Rafal | Your Wealth & Beyond: The Financial Planning Podcast As you grow your firm, there’s a very good chance that you will eventually need to reach out to your community—or the whole world—in order to find great clients. That’s where PR comes in, and few...
5 Questions to Ask Yourself as You Watch Back Your TV Interview
Pinpoint areas where you can improve your on-camera presence with these simple questions One of your first thoughts after completing a television interview is often, “how did I do?” and one of the best ways to get an idea as to how you performed is reviewing your interview yourself. While opinions and feedback from others...
The “Right” Amount of PR: Finding the sweet spot of media coverage
Public relations is a fantastic branding tool that can help increase your visibility and credibility while illustrating your expertise through editorial coverage. (Conversely, advertising only affords you the opportunity to just “tell” someone you’re the best and that they should listen to you – not a ton of credibility in that!) However, there are some...
What NOT to Do in Your Media Interview: How to Avoid Being a Bad Guest
A broadcast interview opportunity, whether it be television or radio, can be a great way to share your expertise and position yourself as a knowledgeable expert. Often when these interviews are done successfully, they can turn into reoccurring opportunities, allowing you to appear on these local or national platforms monthly, weekly and sometimes even daily....
What to Look for When Hiring a Public Relations Firm
Working with a public relations firm can help you generate buzz and differentiate against your competition, creating credibility and awareness for your services. However, hiring one is a big decision—one that should be well thought out. But if you have never hired a PR firm before how do you know what to look for? It is...
ATTENTION! Get Yours Now! 3 Ways to Attract the Attention You Deserve
For financial advisors, the struggle is real…. Standing out in a crowded marketplace is anything but easy. With hundreds, and in some markets, thousands, of financial service professionals vying for the same clients, how can you set yourself apart? How do you best position and present yourself as the most trustworthy, knowledgeable and in-demand professional...
3 Ways a TV Interview Can Help More than Just Your PR Presence
Securing a TV interview can be an exciting time for a financial professional. A TV placement provides you with a visual component that can be leveraged in a number of ways – from including it on your Youtube channel, to showing the clip at a client or prospect event, to creating a media reel to...