Marketing, Public Relations

On your mark, get set, go! An organized approach to DIY Marketing

An oldie but a goodie – this article ran in an industry magazine in 2009! You can see the original here. On your mark, get set, go… An organized approach to DIY Marketing As a small business owner, you’re responsible for it all. You’re the visionary, the financial officer, sales manager, marketing executive and operations...

Read More

Public Relations

How to Write an Effective Press Release

Advisors often want to do PR but they aren't at the point in their practice where they can hire a firm to do it for them. For those of you who want to DIY your own PR, here are a few tips for writing an effective press release. How To Write An Effective Press Release

Read More

Public Relations

Addressing Uncertainty About Social Security

With sequestration upon us and budget negotiations around the corner, Social Security is on the mind. Many are wondering if all the debate about federal spending and budget deficits will lead to cuts in the benefit so many retirees count on. Our “In the News” PR campaign for Q1 2013 addresses the uncertainty and misinformation...

Read More

Public Relations

The Power of a Media Kit

The resume that will get you the job of expert media resource We often get asked about the purpose of a media kit. A media kit is a collection of professional media materials that works to position you as an expert media resource. Consider the analogy of applying for a job. Just like you would...

Read More

Public Relations

Happy 8th Birthday AdvisorPR!

It was 8 years ago this week that I packed up all my belongings and headed back home to Las Vegas to start a marketing and PR firm. It was a novel idea – I was leaving a financial corporate company to venture out on my own because I saw a wide-open space for a...

Read More

Marketing, Public Relations

A New Year for AdvisorPR

It’s that time again… January always brings a new sense of motivation and dedication to get things done in the new year. I get inspired by the advisors who call us wanting to “take their business to the next level” this year and subsequently commit to a new and improved branding or marketing strategy. I...

Read More

Public Relations

Start Spreading the News! Get Media Recognition in 2013

The start of the New Year… Congratulations, you’ve made it another year in the financial services industry. As the New Year rolls in, I’m sure many of you are taking the time to plan out how 2013 is going to look. Perhaps you’re scheduling your workshops for the year, advertising campaigns, client appreciation events, award...

Read More

Public Relations

Do It Yourself Public Relations vs. Hiring the Experts

How to decide which approach is right for your business... Public relations, or the process of seeking media placements in targeted outlets, can be as simple or as in depth as you want it to be. It all depends on the time you want to invest, the results you desire and the speed to which...

Read More

Branding, Public Relations

Go for the Gold with a Winning Combination!

The art of growing your financial advisory business can be loosely compared to playing a sport. You’ve got competition; in fact, there may be people bigger and stronger than you and your independent practice. But in order to win over new clients, you have to train, stay focused and keep your eye on the prize...

Read More

Public Relations

The Power of PR

This article ran in an advisor publication a few months ago -- enjoy! The Power of PR As an advisor progresses on the course of his or her career, there comes a time where the amount of acquired knowledge and expertise is too great to keep quiet. Incidentally, this time typically coincides with that advisor’s...

Read More