The Power of a Media Kit
The resume that will get you the job of expert media resource We often get asked about the purpose of a media kit. A media kit is a collection of professional media materials that works to position you as an expert media resource. Consider the analogy of applying for a job. Just like you would...
Happy 8th Birthday AdvisorPR!
It was 8 years ago this week that I packed up all my belongings and headed back home to Las Vegas to start a marketing and PR firm. It was a novel idea – I was leaving a financial corporate company to venture out on my own because I saw a wide-open space for a...
A New Year for AdvisorPR
It’s that time again… January always brings a new sense of motivation and dedication to get things done in the new year. I get inspired by the advisors who call us wanting to “take their business to the next level” this year and subsequently commit to a new and improved branding or marketing strategy. I...
Start Spreading the News! Get Media Recognition in 2013
The start of the New Year… Congratulations, you’ve made it another year in the financial services industry. As the New Year rolls in, I’m sure many of you are taking the time to plan out how 2013 is going to look. Perhaps you’re scheduling your workshops for the year, advertising campaigns, client appreciation events, award...
Do It Yourself Public Relations vs. Hiring the Experts
How to decide which approach is right for your business... Public relations, or the process of seeking media placements in targeted outlets, can be as simple or as in depth as you want it to be. It all depends on the time you want to invest, the results you desire and the speed to which...
Go for the Gold with a Winning Combination!
The art of growing your financial advisory business can be loosely compared to playing a sport. You’ve got competition; in fact, there may be people bigger and stronger than you and your independent practice. But in order to win over new clients, you have to train, stay focused and keep your eye on the prize...
The Power of PR
This article ran in an advisor publication a few months ago -- enjoy! The Power of PR As an advisor progresses on the course of his or her career, there comes a time where the amount of acquired knowledge and expertise is too great to keep quiet. Incidentally, this time typically coincides with that advisor’s...
Think Inside the Box: How to Get Your Name In Front of Your Ideal Clients!
Creativity is fantastic. We all want to think of the next big thing, and be the first to market. But while thinking big, we may have a tendency to overlook the obvious. Think inside the box, and concentrate more on the areas that you can have an impact on now. Below is an overview of...
The Who, What, When, Where and Why of Public Relations
Public Relations efforts may seem like a daunting and confusing task. But in reality, it’s not as complicated as one might imagine. And it’s a great way to receive name recognition and earn credibility among your target prospects. Below are the PR basics for financial services professionals; the who, what, when, where and why for...
What the Advertising Industry Learned from Public Relations
You may have started to notice it in the early 90’s, albeit subtly. It began with movies and even satirized in the movie Wayne’s World during a scene where lead characters Wayne and Garth refuse to (quote, unquote) be bought by their sponsors. While they are arguing their point about the demeaning of integrity by...