Marketing, Public Relations

COVID-19 AND YOUR MARKETING COMMUNICATIONS

In this time of unprecedented mass panic surrounding the COVID-19 pandemic, by now, you may consider yourself an expert on how to wash your hands, practice social distancing and other CDC.gov recommended measures. First and foremost, keep in mind these essential crisis communication points from our previous blog to consider the safety of yourself, your...

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Branding, Public Relations

Big Anniversaries, Accomplishments and Awards

How to Celebrate & Promote (And still be humble…if that’s your thing) The objective of public relations is to create a reputable, likable and trustworthy image with the greater public. Serving as a media resource is one surefire way to do this – becoming a trusted expert to local and national media gives your prospective...

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Public Relations

How to Nail Your Media Interview Over the Phone

If you’ve been following my blog posts over the past several years, you know I’ve focused primarily on providing tips for on-camera interview opportunities. This is because our clients not only seem to ask the most questions about TV appearances, but they also appear to be the most nervous about these interviews. This is not...

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Public Relations

What Makes A Newsworthy Story?

At the speed of today’s fast-paced news cycle, producers and reporters have very little time to check their emails. Producers often sift through their inbox in-between broadcasts and production meetings, and reporters check their emails on-the-go while in the field; many receive anywhere from 250 to 400 emails per day from people who want their...

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Public Relations

What Do Financial Advisors and PR Pros Have in Common? They Keep Their Eye on the Prize

Everyone reading this understands the benefits of someone starting to invest for their retirement when they are in their 20’s vs. their 50’s. Although young investors might see some monetary gains from their investments when they’re in their 30’s, it most likely is not enough money to finally retire from work. Some of the advisors...

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Public Relations

An Advisor’s PR Journey in the Media Blitz

A Year In Review For many, the end of the year is a time for reflection and review of the past 12 months. This may be a common practice for you and your business and the same goes for me as a PR professional. Securing media coverage for our clients is an exciting accomplishment I...

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Public Relations

The Picture-Perfect TV Interview

There is something about the TV interview that everyone loves. Maybe it’s the fact that when viewers see you or your brand on the screen, it adds an extra layer of credibility to your message. Perhaps it’s because those interviews can be leveraged to share with your audience either through your company website or social...

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Public Relations

CRISIS COMMUNICATION WHEN DISASTER STRIKES: WHAT AND WHEN TO COMMUNICATE

No one wants to think about it—It will never happen to you, your family or your clients or community. But bad things do happen, and when it’s part of your network, it’s important to know what to communicate, and when. While natural disasters can be prevalent this time of year, unfortunately, there are many man-made...

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Marketing, Public Relations

How to Win Awards for Your Financial Firm

40 under 40, Top Financial Advisory Firm, Fastest Growing RIA, Best Place to Work—you’ve seen the lists. Perhaps even your competition is on them. Want to know how you can win awards and accolades for your financial business?   3 Ways to Help You Win Awards: There are two kinds of professional awards: Those that rank your...

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Public Relations

Slam-Dunk Public Relations: What Basketball Can Teach Us About PR

With March Madness quickly approaching, many of us basketball fans (myself included) are gearing up for one of the most exciting sporting events of the year. There’s just something about filling out those brackets, anticipating upsets and waiting to see which of your predictions will be right, that makes you want to play hooky from...

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