Public Relations

Media Reel: What is it and why do I need it?

Depending on the extent of your PR experience, you may or may not have heard of a media reel. Even if you have, you may not fully understand the purpose it serves and why you might need one. So, here’s the details on media reels and why you may want to consider getting one: What...

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Public Relations

Why Media Wants to Hear from You

Do You Have What it Takes to be a Financial Resource? So, you want to become a source for media, but you don’t know if you have what it takes? You may be surprised to learn that journalists are always looking for sources; they are necessary for the articles they write. This is especially true...

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Public Relations

Materials a Reporter May Find Helpful

How to Leave Behind a Lasting Impression Following Your Interview. Talking points? Check! Professional attire? Check! Nail the interview? Check! After preparing and conducting a successful interview, you may feel like your job is done, but what if there were a way to help secure yourself as an ongoing resource with the reporter you just...

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Public Relations

How to Gain Media Attention

MEDIA COVERAGE IS THE HOLY GRAIL OF ADVERTISING: FREE, TRUSTED, SCALABLE Have you ever tuned in to your local news station to find an interview with a financial professional? In April, he might be asked about tax prep. In December, charitable donations may be the topic of conversation. Regardless of the topic, for financial experts,...

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Public Relations

Recorded vs. Live Interviews: What’s The Difference?

How to Successfully Prepare to be a Financial Advisor On The News Many of us have experience in front of a camera, but have you ever experienced live TV? While any on-camera opportunities are notable and help improve your on-camera presence, if you’ve never experienced a live TV interview, then you could easily make the...

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Public Relations

Is There Something I Should Know?

Empower Your PR Firm With the Inside Scoop The other day I heard an old song from Duran Duran called, “Is There Something I Should Know?” There is a part of the chorus goes, “Please, please tell me now” that repeats a few times. I couldn’t help but think that it could be the perfect...

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Branding, Public Relations

You’ve Heard of Fake News… What About Fake PR?

What’s at stake when you attempt to misrepresent yourself and your accomplishments—your credibility. I’m guessing you’re familiar with the term “fake news” by now. We see it everywhere we look these days and it appears in many forms—from the satire of Saturday Night Light and the hoaxes of Bigfoot sightings to poorly reported journalism and...

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Branding, Marketing, Public Relations

From Advisor to Author:

Your Book is More than a Client Handout - Cliff Notes to Book Publishing & Promotion for Financial Professionals There’s a growing trend in the financial services industry of accomplished advisors becoming book authors. It is the pinnacle of credibility and a calling card to prospects who needed that added assurance that you are the...

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Marketing, Public Relations

Avoiding the Paper Cuts of Book Marketing:

Digital Marketing Strategies for Financial Professionals Writing a book is one of the greatest ways to showcase your expertise in the financial industry. Digital marketing is also one of the best ways to promote your work. Digital marketing can be started with a click of the mouse; so many people don’t start planning until too...

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Public Relations

I Want to be in Print

The Evolution of Financial PR Oh the good old days, when it was easier to understand exactly where to find the news. It was fairly straightforward, the paper was delivered in the morning to your doorstep or you picked it up on the way to or home from work. There was also radio and TV...

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