Making the Play: Contacting the Media
Are you’re a DIY-er who needs a little direction on how to reach the media on your own? Well this is for you. When reaching out to media in your community there is some standard ways to communicate the information you are promoting to that the media are accustomed to receiving. They include: Press release...
DIY PR: Explore the Types of Media Opportunities
Picking Your Press Opportunities There are a lot of opportunities to work with the media. We’re proponents for starting PR in your local community. Local media is great for building your brand and reputation in your community and for getting you in front of people that you can likely assist. If interested in working with...
Branding, Marketing, Public Relations
Why Choose an Industry-Specific Marketing and PR Firm: The value in working with a firm that knows your business
Marketing plans are in the air. Since the start of the New Year we’ve had a lot of interest from advisors nationwide to help strategize their branding, marketing and PR goals. One common question we hear from advisors is why should they work with us instead of a marketing firm located in their city. Other...
Four Reasons to Add PR to Your Marketing Mix in 2014
Thinking of trying something new next year? Ready to try or expand your Public Relations initiatives? Here are four reasons PR needs to be part of your marketing mix in 2014! 1) Visibility: Get seen and get heard! Gain media exposure in the new year. You have a lifetime of knowledge to share. There are...
Four Common Mistakes When DIY-ing Your PR
Getting ready to start your own PR campaign? Good for you! It takes guts to go out there and try to bring in publicity, but it can also bring a worthwhile return for your business. In order to boost your success, make sure you don’t make these four common mistakes as you pitch media contacts...
Remember the “New” in News
Why won’t anyone pick up my press release? We get that question a lot when advisors come to us after getting frustrated by the lack of results in their DIY PR campaign. There are many reasons a PR campaign could be having trouble, but there’s one reason we see again and again: advisors are forgetting...
Three Things to Do BEFORE You Start PR
Before you start PR for your business, whether hiring a firm or doing it yourself, there are three things you need to do. Putting these things off is like putting the cart before the horse, and you may not get the most out of your PR campaigns if you fail to do these things first....
On your mark, get set, go! An organized approach to DIY Marketing
An oldie but a goodie – this article ran in an industry magazine in 2009! You can see the original here. On your mark, get set, go… An organized approach to DIY Marketing As a small business owner, you’re responsible for it all. You’re the visionary, the financial officer, sales manager, marketing executive and operations...
How to Write an Effective Press Release
Advisors often want to do PR but they aren't at the point in their practice where they can hire a firm to do it for them. For those of you who want to DIY your own PR, here are a few tips for writing an effective press release. How To Write An Effective Press Release
Addressing Uncertainty About Social Security
With sequestration upon us and budget negotiations around the corner, Social Security is on the mind. Many are wondering if all the debate about federal spending and budget deficits will lead to cuts in the benefit so many retirees count on. Our “In the News” PR campaign for Q1 2013 addresses the uncertainty and misinformation...