DIY Media Training: Mastering TV Interviews
Lights, camera, action! A television interview has been secured for you and now it’s showtime. While this is an exciting occasion for you and your business, it can also be intimidating and daunting. Unlike a print or radio interview, you must consider not just your verbal, but also your non-verbal communication. The following are a...
10 Years and counting… Looking back at the changing landscape of Financial PR
As of January 28th, it’s been 10 years since I first started AdvisorPR. I set out with aspirations to position professionals in the financial services industry and give advisors doing right by their clients a more prominent voice in their community. Our firm has always specialized in the financial services industry and placed an emphasis...
6 Tips to Building the Perfect Media List
Crafting the perfect message is only one part of the PR process. Knowing who to say it to is just as, and in a lot of cases even more important than the content itself. You need the right message in front of the right person, at the right time – and that’s not always a...
Making the Play: Contacting the Media
Are you’re a DIY-er who needs a little direction on how to reach the media on your own? Well this is for you. When reaching out to media in your community there is some standard ways to communicate the information you are promoting to that the media are accustomed to receiving. They include: Press release...
DIY PR: Explore the Types of Media Opportunities
Picking Your Press Opportunities There are a lot of opportunities to work with the media. We’re proponents for starting PR in your local community. Local media is great for building your brand and reputation in your community and for getting you in front of people that you can likely assist. If interested in working with...
Branding, Marketing, Public Relations
Why Choose an Industry-Specific Marketing and PR Firm: The value in working with a firm that knows your business
Marketing plans are in the air. Since the start of the New Year we’ve had a lot of interest from advisors nationwide to help strategize their branding, marketing and PR goals. One common question we hear from advisors is why should they work with us instead of a marketing firm located in their city. Other...
Four Reasons to Add PR to Your Marketing Mix in 2014
Thinking of trying something new next year? Ready to try or expand your Public Relations initiatives? Here are four reasons PR needs to be part of your marketing mix in 2014! 1) Visibility: Get seen and get heard! Gain media exposure in the new year. You have a lifetime of knowledge to share. There are...
Four Common Mistakes When DIY-ing Your PR
Getting ready to start your own PR campaign? Good for you! It takes guts to go out there and try to bring in publicity, but it can also bring a worthwhile return for your business. In order to boost your success, make sure you don’t make these four common mistakes as you pitch media contacts...
Remember the “New” in News
Why won’t anyone pick up my press release? We get that question a lot when advisors come to us after getting frustrated by the lack of results in their DIY PR campaign. There are many reasons a PR campaign could be having trouble, but there’s one reason we see again and again: advisors are forgetting...
Three Things to Do BEFORE You Start PR
Before you start PR for your business, whether hiring a firm or doing it yourself, there are three things you need to do. Putting these things off is like putting the cart before the horse, and you may not get the most out of your PR campaigns if you fail to do these things first....