Assessing Your Brand: Go Undercover to Get Ahead with Alana Kohl

— Newsroom, Branding

Alana Kohl joins Lara Galloway of White Glove to emphasize the crucial need for advisors to periodically assess their brands, giving an honest evaluation of their reputations. Alana covers key aspects, including the three components essential for building a shareable brand, conducting a thorough analysis of competitors’ marketing efforts, highlighting the importance of brand differentiation, and practical application of four brand assessment questions. This insightful conversation aims to guide advisors in achieving a competitive advantage and long-term success in the ever-evolving business landscape.

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