Frank Maselli & Alana Kohl:
The Power of PR – A Performance Enhancing Activity
For advisors who are ready to take their practice to higher levels of sophistication and success, PR can be a goldmine opportunity. It can open doors, elevate your stature to a point where prospects call you and make referrals about 90% easier.
What to expect from a public relations campaign:
- Differentiating yourself in a competitive market
- Developing a niche or validate an expertise
- Building ongoing visibility and lasting credibility
- Elevating your profile
- Creating new opportunities
- Building SEO
- Building your brand
Are you a good candidate for PR? Listen to this podcast interview with Frank Maselli and Alana Kohl to learn more about harnessing the infinite power of PR to rise above the radar and take your financial career to the next level!
Frank Maselli is a former U.S. Army officer and thirty plus year veteran of the financial services industry. He started as an advisor with Dean Witter and became a branch manager and Regional Sales Director with PaineWebber in the early 1980’s. From 1996 to 2006 Frank served as the Executive Vice President and National Sales Manager for Natixis, one of the largest and most successful mutual fund families in the world based in Boston.
Frank is now a top-rated speaker, trainer, and industry consultant. He’s the author of three best-selling books and has trained tens of thousands of advisors, wholesalers and managers at nearly every firm in the industry. His keynotes and training programs address the biggest concerns advisors have, but in a modern, entertaining way. No more old-school sales pitches or boring lectures. His delivery is filled with passion, energy, relevance, and tremendous humor. Audiences consistently rank him as the top speaker at every conference he’s attended.
Alana Kohl is an accomplished publicist, published author, brand strategist and trusted marketing consultant. She is considered an “out-of-the-box” thinker and problem solver. She helps financial professionals and organizations think big when it comes to their businesses, and then strategically designs the detailed concepts and execution strategies needed to accomplish those objectives. Alana’s decade plus of experience in the financial services industry has led to the creation of AdvisorPR’s innovative and all-inclusive marketing communications programs, helping financial professionals and organizations coast to coast define, support and promote unique brands and systematically capture the opportunities that result. With her media-savvy know-how and instinctive marketing sense, she leads the AdvisorPR team to continuously produce amazing results for the clients the company serves.
Alana began her career in public relations and advertising for a Fortune 500 company. She followed this with a corporate role in the financial realm, working on behalf of both the corporate office and advisors. Through these experiences, Alana developed the know-how and talent to succeed in large-scale national marketing communications campaigns, and she understands how to apply the same methodologies and attention to detail to individual advisor practices. Alana has a Bachelor of Science in Business Marketing and founded AdvisorPR in January of 2005. She is married to her husband, John, and together they have two children.