PR exec: Financial topics will be ‘front and center in media for the next few years’
“Whenever there is chaos in the economy or financial markets, people have questions as it relates to their finances,” Kohl said. “When people have questions or concerns, that’s when we get busy. COVID was no different.
“Obviously, no one really understood what was going on or how to respond — and the media had questions for advisers too, so we spent a lot of time navigating the conversations with media and clients alike. There wasn’t much slowdown for AdvisorPR.”