— Newsroom, Branding

C2P Podcast Guest Alana Kohl: “The Branding Blueprint: Essential Tips for Creating a Standout Brand”

How can a financial advisor attract more ideal clients and drive better marketing results? Tune in to elevate your brand game with our founder, Alana Kohl, on the latest episode of C2Podcasts! Discover how to evaluate and transform your marketing using the "4 C's" framework to ensure your brand is: ✅ Cohesive ✅ Compelling ✅ Credible ✅ Consistent...

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— Newsroom, Marketing

Unlocking Content: 7 easy strategies for awesome results

Alana Kohl is featured in Aspire Magazine, providing seven strategies for effective and efficient content marketing including: Transcriptions Blog posts Social media snippets Newsletter nuggets And notes the below bonus strategies: Expand content into an eBook or whitepaper Multiply the delivery method "Processize" your insights Read the full article to discover how to implement these...

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— Newsroom

FPA Program Helps Members Better Interact With Media

"The Financial Planning Association has launched a program to help its members work better with the media. In conjunction with AdvisorPR, a division of JConnelly, the association has launched “Media Mastery 2.0,” a digital media training program for its members. The organization wants to help advisors get greater exposure through the media and help them...

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— Newsroom

FPA Launches New Media Training Program for Financial Planners in Partnership with AdvisorPR

Comprehensive, current, and actionable program trains members to engage with the media and use FPA MediaSource, the automated media query platform connecting financial planners and journalists. DENVER (September 29, 2023) – The financial planning profession is evolving, and today's financial professionals need more than just expertise—they need to effectively engage with the media to share...

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— Newsroom, Branding

Assessing Your Brand: Go Undercover to Get Ahead with Alana Kohl

Alana Kohl joins Lara Galloway of White Glove to emphasize the crucial need for advisors to periodically assess their brands, giving an honest evaluation of their reputations. Alana covers key aspects, including the three components essential for building a shareable brand, conducting a thorough analysis of competitors' marketing efforts, highlighting the importance of brand differentiation,...

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— Newsroom, Public Relations

Positive PR for a Better Business and World with Alana Kohl

Alana Kohl is a guest on "The Game with Sarano and Brooke Kelley," where she delves into the significance of public relations in business ventures. Engaging with a PR company can be advantageous for anyone seeking visibility within their target audience's daily content consumption. Alana helps address prevalent misconceptions surrounding brand-building, the advantages of PR,...

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— Newsroom

AdvisorPR Becomes a Division Within JConnelly’s Financial Practice

JConnelly, a communications agency serving clients worldwide, has acquired AdvisorPR, a boutique public relations and marketing company that specializes in working with wealth management firms. Based in Las Vegas, AdvisorPR Founder Alana Kohl and her team will operate AdvisorPR as a division within JConnelly's financial practice group. "Now is the right time to augment our strong organic growth...

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— Newsroom

PR exec: Financial topics will be ‘front and center in media for the next few years’

Many industries ground to a halt as the COVID-19 pandemic gripped the nation and world. Not so for Alana Kohl, whose AdvisorPR firm kicked into high gear. “Whenever there is chaos in the economy or financial markets, people have questions as it relates to their finances,” Kohl said. “When people have questions or concerns, that’s...

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— Newsroom

Helping Financial Professionals Stand Apart With Alana Kohl

Alana Kohl joins Tom Lamendola, Chief Marketing Officer for Financial Independence Group, to discuss how AdvisorPR helps financial advisors develop their brand, create and curate content for their clients, and serve the marketing communications needs of financial services professionals. Listen Now

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— Newsroom

Elementality Podcast Guest Alana Kohl: Stand Out From the Advisor Crowd

Alana Kohl for Elements Hosted By: Reese Harper of Dentist Advisors In this week’s episode of Elementality, Reese Harper brings in Alana Kohl, founder, and president of AdvisorPR, to talk about marketing communications for financial advisors. They discuss the key components of good marketing, strategies for differentiating yourself in a “me too” market, and all-too-common advisor...

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