Get the latest branding, marketing and public relations insights for your financial organization.

— Newsroom, Branding

C2P Podcast Guest Alana Kohl: “The Branding Blueprint: Essential Tips for Creating a Standout Brand”

How can a financial advisor attract more ideal clients and drive better marketing results? Tune in to elevate your brand game with our founder, Alana Kohl, on the latest episode of C2Podcasts! Discover how to evaluate and transform your marketing using the "4 C's" framework to ensure your brand is: ✅ Cohesive ✅ Compelling ✅ Credible ✅ Consistent...

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— Newsroom, Marketing

Unlocking Content: 7 easy strategies for awesome results

Alana Kohl is featured in Aspire Magazine, providing seven strategies for effective and efficient content marketing including: Transcriptions Blog posts Social media snippets Newsletter nuggets And notes the below bonus strategies: Expand content into an eBook or whitepaper Multiply the delivery method "Processize" your insights Read the full article to discover how to implement these...

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— Newsroom, Branding

Assessing Your Brand: Go Undercover to Get Ahead with Alana Kohl

Alana Kohl joins Lara Galloway of White Glove to emphasize the crucial need for advisors to periodically assess their brands, giving an honest evaluation of their reputations. Alana covers key aspects, including the three components essential for building a shareable brand, conducting a thorough analysis of competitors' marketing efforts, highlighting the importance of brand differentiation,...

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Marketing, Public Relations

6 Tips for Crafting a Memorable Financial Bio

While wealth management is a serious business, any opportunity to make it more personable and accessible will result in deeper relationships with your clients and new connections with spouses, children or others who may otherwise not engage with you in a meaningful way. These relationships are crucial to long-term retention and success for your firm....

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— Newsroom, Public Relations

Positive PR for a Better Business and World with Alana Kohl

Alana Kohl is a guest on "The Game with Sarano and Brooke Kelley," where she delves into the significance of public relations in business ventures. Engaging with a PR company can be advantageous for anyone seeking visibility within their target audience's daily content consumption. Alana helps address prevalent misconceptions surrounding brand-building, the advantages of PR,...

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Public Relations

Communicating with Confidence During Political Turmoil

As seen in Family Wealth Report The looming US presidential election is already prompting investors and wealth managers to reshuffle portfolios. Another task is for clients not to let their own politics lead them to make bad investment decisions. To consider how wealth advisors ought to speak to clients in this period is Alana Kohl, president of AdvisorPR,...

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Branding, Marketing, Public Relations

Word of Mouth is a Force of Nature

Identifying COIs to force it in your direction We all know referrals are the most impactful way to grow your business. An endorsement from someone you already like and trust goes a long way in getting you to want to take the next steps with the recommended vendor. Whether it’s a car repair, new restaurant...

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Public Relations

Local Media: How to Land Interviews in Your Backyard

If you look at your hometown newspaper or TV station’s website, you’ll notice a common theme when scanning the headlines. Many of the articles are localizing national news stories. Whether it’s related to the pandemic, the current economic climate or even politics, news reporters are often looking for that local hook. When not reporting or...

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Branding, Marketing

Building Brand Trust in Our “New Normal”

From a global pandemic to seismic movements against social injustices, the vast and numerous headlines of 2020 have sent shockwaves across every aspect of daily life. In the financial industry, these catalysts have expedited many changes that were already in motion, from adopting new technologies to providing more inclusive holistic services that account for all...

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Guest Contributor

Silver Linings from the Trenches

8 ways to ignite the proactivity and positivity in your business, prospecting and service! We think that it is safe to say that what we are all witnessing around us is “unprecedented.”  No one knows when we will see the light at the end of the tunnel, and the more you listen to the news...

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