Communicating with Confidence During Political Turmoil
As seen in Family Wealth Report The looming US presidential election is already prompting investors and wealth managers to reshuffle portfolios. Another task is for clients not to let their own politics lead them to make bad investment decisions. To consider how wealth advisors ought to speak to clients in this period is Alana Kohl, president of AdvisorPR,...
Branding, Marketing, Public Relations
Word of Mouth is a Force of Nature
Identifying COIs to force it in your direction We all know referrals are the most impactful way to grow your business. An endorsement from someone you already like and trust goes a long way in getting you to want to take the next steps with the recommended vendor. Whether it’s a car repair, new restaurant...
Local Media: How to Land Interviews in Your Backyard
If you look at your hometown newspaper or TV station’s website, you’ll notice a common theme when scanning the headlines. Many of the articles are localizing national news stories. Whether it’s related to the pandemic, the current economic climate or even politics, news reporters are often looking for that local hook. When not reporting or...
Elementality Podcast Guest Alana Kohl: Stand Out From the Advisor Crowd
Alana Kohl for Elements Hosted By: Reese Harper of Dentist Advisors In this week’s episode of Elementality, Reese Harper brings in Alana Kohl, founder, and president of AdvisorPR, to talk about marketing communications for financial advisors. They discuss the key components of good marketing, strategies for differentiating yourself in a “me too” market, and all-too-common advisor...
Building Brand Trust in Our “New Normal”
From a global pandemic to seismic movements against social injustices, the vast and numerous headlines of 2020 have sent shockwaves across every aspect of daily life. In the financial industry, these catalysts have expedited many changes that were already in motion, from adopting new technologies to providing more inclusive holistic services that account for all...
Speaking to eighth graders: why you need to simplify your technical financial jargon during media interviews
When it comes to the financial services world, the jargon can seem as though it is a foreign language and the acronyms can feel like alphabet soup to the average consumer. While some of these financial terms may be unavoidable during your client meetings, you also have the time to explain what they mean, if...
Media Placement Highlight Reel: Leverage Your PR Placements Through Video
After accruing a fair amount of media placements, you may be wondering how you can best display your PR successes. While leveraging your placements on your website and social media is a crucial step to ensure you are making the most out of your PR efforts, there is another, more creative way to display your...
5 Questions to Ask Yourself as You Watch Back Your TV Interview
Pinpoint areas where you can improve your on-camera presence with these simple questions One of your first thoughts after completing a television interview is often, “how did I do?” and one of the best ways to get an idea as to how you performed is reviewing your interview yourself. While opinions and feedback from others...
Branding, Marketing, Public Relations
ATTENTION! Get Yours Now! 3 Ways to Attract the Attention You Deserve
For financial advisors, the struggle is real…. Standing out in a crowded marketplace is anything but easy. With hundreds, and in some markets, thousands, of financial service professionals vying for the same clients, how can you set yourself apart? How do you best position and present yourself as the most trustworthy, knowledgeable and in-demand professional...
How to Land Media Interviews Surrounding Market Volatility (and Other Breaking News)
When Ongoing PR Efforts Pay Off for Advisors Often times, media opportunities occur because of someone, typically a PR professional, actively working on behalf of a client to secure media interviews. And while this is the case more often than not, at a certain point, there comes a time when consistent PR efforts pay off...