May the Force Be With You: How to Stand Out From Other Financial Media Resources
In the spirit of Star Wars day, securing regular and recurring “out of this world” media coverage can happen, if you approach each opportunity with a long-term vision. In my mind, if you appear in the media, you are a star. Maybe you’re not invited to a red carpet event after a few appearances, but...
Why Choose an Industry-Specific Marketing and PR Firm: The value in working with a firm that knows your business
Marketing plans are in the air. Since the start of the New Year we’ve had a lot of interest from advisors nationwide to help strategize their branding, marketing and PR goals. One common question we hear from advisors is why should they work with us instead of a marketing firm located in their city. Other...
Build Me A Website. Who Cares What It Says!
Recently I had an advisor contact my firm to request a quote for building him a custom website. He clearly understood the value in having a custom site to suit his functionality needs. We went through the standard process of determining what he wants the site to do – capture leads, allow for downloads, play...