Topic: Financial advisors

Blog

Local Media: How to Land Interviews in Your Backyard

If you look at your hometown newspaper or TV station’s website, you’ll notice a common theme when scanning the headlines. Many of the articles are localizing national news stories. Whether it’s related to the pandemic, the current economic climate or even politics, news reporters are often looking for that local hook. When not reporting or...

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Media Placement Highlight Reel: Leverage Your PR Placements Through Video

After accruing a fair amount of media placements, you may be wondering how you can best display your PR successes. While leveraging your placements on your website and social media is a crucial step to ensure you are making the most out of your PR efforts, there is another, more creative way to display your...

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3 Ways a TV Interview Can Help More than Just Your PR Presence

Securing a TV interview can be an exciting time for a financial professional. A TV placement provides you with a visual component that can be leveraged in a number of ways – from including it on your Youtube channel, to showing the clip at a client or prospect event, to creating a media reel to...

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Email Marketing Automation: Systematize Your Financial Business

Email Marketing Automation (EMA) refers to a variety of tools and mechanism that help to automate ongoing conversations and the seamless delivery of content to your clients and prospects. EMA is traditionally used for a welcome or nurture sequence, which can include tailored messages specifically to your list’s interests. EMA has become a prevalent and...

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Media Reel: What is it and why do I need it?

Depending on the extent of your PR experience, you may or may not have heard of a media reel. Even if you have, you may not fully understand the purpose it serves and why you might need one. So, here’s the details on media reels and why you may want to consider getting one: What...

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5 Ways to Freshen Up Your Financial Marketing

Is your marketing showing its age? Chances are it’s been a while since you gave your marketing materials a makeover. Just like the financial markets, the marketing world is dynamic, and what worked five years ago might come off as stale today. A misaligned message, an outdated design, an archaic technology—these things can spell trouble...

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Charity Begins At Home

You want to give back and start raising money for a charity. It is something that you have wanted to do for some time. So, what is the first step? Finding a charity that you want to support. Easy right? Not always. Picking a charity that is right for you can take some effort. Unfortunately,...

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The “Swiss Cheese” Press Release: How to Act Quickly When News Breaks Part 2

Congratulations! You’ve created a “Swiss Cheese” press release and are one step closer to being a go-to resource for the media when news breaks. So what’s next? The following are some additional tips to help you distribute the release when the time comes. Identify your key media contacts. In order to move as quickly as...

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The “Swiss Cheese” Press Release: How to Act Quickly When News Breaks Part 1

When breaking news hits, you often times don’t have the time to develop an entire press release and if you do, you risk missing out on a lot of great media opportunities. TV outlets especially move quickly when news breaks. For example, when the Brexit news was announced and the market took a dive, several...

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May the Force Be With You: How to Stand Out From Other Financial Media Resources

In the spirit of Star Wars day, securing regular and recurring “out of this world” media coverage can happen, if you approach each opportunity with a long-term vision. In my mind, if you appear in the media, you are a star. Maybe you’re not invited to a red carpet event after a few appearances, but...

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