Topic: Financial PR firm

Blog

Local Media: How to Land Interviews in Your Backyard

If you look at your hometown newspaper or TV station’s website, you’ll notice a common theme when scanning the headlines. Many of the articles are localizing national news stories. Whether it’s related to the pandemic, the current economic climate or even politics, news reporters are often looking for that local hook. When not reporting or...

Read More

Blog

How to Land Media Interviews Surrounding Market Volatility (and Other Breaking News)

When Ongoing PR Efforts Pay Off for Advisors Often times, media opportunities occur because of someone, typically a PR professional, actively working on behalf of a client to secure media interviews. And while this is the case more often than not, at a certain point, there comes a time when consistent PR efforts pay off...

Read More

Blog

The Art of the Pitch: How to Become a Go-to Financial Resource for the Media

Have you noticed that every year the media features the same stories? Calendar based stories from the holiday season, back to school, Halloween and tax season are just some of the topics that must be included in the media’s coverage. As a financial advisor, you possess knowledge that could be valuable to media in your...

Read More

Blog

The 3 Myths of PR: Dispelling the Misconceptions that are Holding You Back

There are a lot of myths and misconceptions surrounding PR, and it appears that many advisors have the same questions or concerns about moving forward with a public relations strategy in their businesses. They don’t fully understand what it is or the value working with the media can provide. However, if you’re serious about your...

Read More

Blog

Maximize Your PR Opportunities: A Step-By-Step Guide to Coordinating and Confirming Interviews

So, you’ve hired a public relations firm to help boost your media presence and build your brand – smart move! You may be itching to begin the interview process so you can see your first placement and start to feel the impact PR can have on your business – but where do you start? When...

Read More

Blog

Celebrating 13 Years: 5 Lessons Learned and Tips to Fast Track Your Own Company’s Success

AdvisorPR’s anniversary is quickly approaching. It'll be 13 on January 31. As I reflect back on my business over the past 13 years, and of course on the heels of New Years and new goals for 2018, it dawned on me—if I had known then what I know now, how different the journey might have...

Read More

Blog

Resolutions for Your Financial Business’ Public Relations

It’s the beginning of a brand-new year and a great time to think about some New Year’s resolutions for your business. Yes, you are running out of time, so here at AdvisorPR, we put our heads together to help and came up with a few items that could get your public relations efforts off to a...

Read More

Blog

Frank Maselli & Alana Kohl:

The Power of PR - A Performance Enhancing Activity For advisors who are ready to take their practice to higher levels of sophistication and success, PR can be a goldmine opportunity. It can open doors, elevate your stature to a point where prospects call you and make referrals about 90% easier. What to expect from...

Read More

Blog

Talking Points 101:

A Guide to Making Your Interview Cheat Sheet Talking points can serve as a great resource as you prepare for a media interview. Most often used for TV or radio interviews, talking points can be developed in advance so that both you and the interviewer understand the general direction of the interview. By proactively creating...

Read More

Blog

How Do I Get Media to Attend My Event?

4 Tips to Attract Media Attention The holidays are approaching and that got me to thinking about parties. It’s a great time of year to celebrate and many financial advisors will be inviting their clients and prospective clients to a big annual event. It is a nice thing to do, and it’s a time where...

Read More