Topic: Financial PR firm

Public Relations

How Do I Get Media to Attend My Event?

4 Tips to Attract Media Attention The holidays are approaching and that got me to thinking about parties. It’s a great time of year to celebrate and many financial advisors will be inviting their clients and prospective clients to a big annual event. It is a nice thing to do, and it’s a time where...

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Branding

Technology and Your Financial Brand

Industry Insights, Key Messages & Considerations Where are you when it comes to technology? Are you an early adopter? Do you embrace cutting-edge innovation in your personal and professional life and use those tools and apps to communicate with clients? Or, do you cling to the old days? Do you tell yourself, “if it ain’t...

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Public Relations

“Off the Record”: Proceed with Caution

Has a reporter ever asked you a question “off the record,” and you’re unsure how to approach this potentially sticky situation? In the world of journalism, an off-the-record statement can help provide context or background information to a reporter, and it is (usually) understood as off limits, or not for publication. But as many of...

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Marketing, Public Relations

Charity Begins At Home

You want to give back and start raising money for a charity. It is something that you have wanted to do for some time. So, what is the first step? Finding a charity that you want to support. Easy right? Not always. Picking a charity that is right for you can take some effort. Unfortunately,...

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Public Relations

May the Force Be With You: How to Stand Out From Other Financial Media Resources

In the spirit of Star Wars day, securing regular and recurring “out of this world” media coverage can happen, if you approach each opportunity with a long-term vision. In my mind, if you appear in the media, you are a star. Maybe you’re not invited to a red carpet event after a few appearances, but...

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Branding, Marketing, Public Relations

Trump your Marketing in 2016

Love him or hate him, Donald Trump does know how to do one thing very well – and that’s live in people’s minds rent-free. Politics aside, the ability to get people talking about you and remembering your messages is an aspiration for just about any businessperson. And doing it without a “ginormous” advertising budget can...

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Public Relations

4 Steps to Take When You’ve “Bombed” a TV Interview

As much as we all try to avoid them, bad interviews can happen. Regardless of the amount of time and media coaching you put in to prepare or how well versed you are on the topic, sometimes nerves, or even just bad days, can get the best of us. Television interviews in particular can be...

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Branding, Marketing, Public Relations

Invest in my brand?… What’s the point?

Clients. That’s the point. Bigger, better, more qualified, more eager to get started now, A+ types of clients. Branding is the bridge that takes you from a transactional salesperson always looking for the next person to buy your products, to a pursued, trusted financial consultant who brings value and purpose to a clients’ financial plan...

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Public Relations

Talking Points: A fine line between resourceful and restricting

Talking points can be a great tool that captures and organizes yours thoughts for a media interview. They prove to be a valuable resource dealing with the media, as talking points can help you maintain your composure and deliver the right message. Many members of the media see the value in talking points and welcome...

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Public Relations

The Difference Between Earned Media and Paid for Media: Separating “Public Relations” from Everything Else

So, you want to grow your credibility through public relations initiatives and have your name in esteemed media outlets to leverage in your practice? Great! But, what constitutes as “credibility-building” PR, and what does not? Test your PR knowledge. Here is a quiz to see if you can separate “earned” PR from every thing else!...

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