Topic: PR for financial advisors

Public Relations

The Difference Between Earned Media and Paid for Media: Separating “Public Relations” from Everything Else

So, you want to grow your credibility through public relations initiatives and have your name in esteemed media outlets to leverage in your practice? Great! But, what constitutes as “credibility-building” PR, and what does not? Test your PR knowledge. Here is a quiz to see if you can separate “earned” PR from every thing else!...

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Public Relations

A Guest Column – A Public Relations Triumph

So you hired a public relations agency, obviously you want publicity to get your name out there. To most people this means being interviewed on the phone or in person, for a print publication/website or on television. Then your agency calls; your local daily newspaper or your weekly business magazine wants you to write a...

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Public Relations

Posture Perfect: How Posture Impacts Your Media Presence

“Sit up straight!” – A phrase many of us would hear throughout our childhood, prompting us to correct our posture. After years of reminders (and some badgering), sitting up straight has become ingrained in many of us but unfortunately; we don’t always take notice of our posture when it matters most. When a potential client...

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Public Relations

DIY Media Training: Mastering TV Interviews

Lights, camera, action! A television interview has been secured for you and now it’s showtime. While this is an exciting occasion for you and your business, it can also be intimidating and daunting. Unlike a print or radio interview, you must consider not just your verbal, but also your non-verbal communication. The following are a...

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Marketing, Public Relations

10 Years and counting… Looking back at the changing landscape of Financial PR

As of January 28th, it’s been 10 years since I first started AdvisorPR. I set out with aspirations to position professionals in the financial services industry and give advisors doing right by their clients a more prominent voice in their community. Our firm has always specialized in the financial services industry and placed an emphasis...

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Public Relations

6 Tips to Building the Perfect Media List

Crafting the perfect message is only one part of the PR process. Knowing who to say it to is just as, and in a lot of cases even more important than the content itself. You need the right message in front of the right person, at the right time – and that’s not always a...

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Public Relations

Making the Play: Contacting the Media

Are you’re a DIY-er who needs a little direction on how to reach the media on your own? Well this is for you. When reaching out to media in your community there is some standard ways to communicate the information you are promoting to that the media are accustomed to receiving. They include: Press release...

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Public Relations

DIY PR: Explore the Types of Media Opportunities

Picking Your Press Opportunities There are a lot of opportunities to work with the media. We’re proponents for starting PR in your local community. Local media is great for building your brand and reputation in your community and for getting you in front of people that you can likely assist. If interested in working with...

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Branding, Marketing, Public Relations

Why Choose an Industry-Specific Marketing and PR Firm: The value in working with a firm that knows your business

Marketing plans are in the air. Since the start of the New Year we’ve had a lot of interest from advisors nationwide to help strategize their branding, marketing and PR goals. One common question we hear from advisors is why should they work with us instead of a marketing firm located in their city. Other...

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