Public Relations for Financial Advisors: The Importance of Local Media
When I speak with clients and prospective clients, I can’t help but notice that the majority are more excited about the possibility of working with national news outlets rather than local media. Whether it’s print, TV or radio, it is primarily the same—national media outshines local media in many eyes and has that “sizzle.” But...
Branding, Marketing, Public Relations
7 Tips for Financial Marketing Literacy in 2018
April is Financial Literacy Month—a national effort to highlight and teach the importance of how to establish and maintain healthy financial habits. It made me think about the importance of “marketing literacy” and what financial services companies need to understand to maintain healthy financial marketing practices. There can be a lot of confusion about what...
The Power of the Press Release: Increase Visibility, Searchability and Credibility
Hear Ye, Hear Ye. Back in the day, (yes, way back in the day) these are the words used by the town crier to catch people’s attention so that he could make a public announcement. While it may not have been the most efficient, it was certainly simple. Stand in the middle of town and...
How to Land Media Interviews Surrounding Market Volatility (and Other Breaking News)
When Ongoing PR Efforts Pay Off for Advisors Often times, media opportunities occur because of someone, typically a PR professional, actively working on behalf of a client to secure media interviews. And while this is the case more often than not, at a certain point, there comes a time when consistent PR efforts pay off...
Maximize Your PR Opportunities: A Step-By-Step Guide to Coordinating and Confirming Interviews
So, you’ve hired a public relations firm to help boost your media presence and build your brand – smart move! You may be itching to begin the interview process so you can see your first placement and start to feel the impact PR can have on your business – but where do you start? When...
Email Marketing Automation: Systematize Your Financial Business
Email Marketing Automation (EMA) refers to a variety of tools and mechanism that help to automate ongoing conversations and the seamless delivery of content to your clients and prospects. EMA is traditionally used for a welcome or nurture sequence, which can include tailored messages specifically to your list’s interests. EMA has become a prevalent and...
Resolutions for Your Financial Business’ Public Relations
It’s the beginning of a brand-new year and a great time to think about some New Year’s resolutions for your business. Yes, you are running out of time, so here at AdvisorPR, we put our heads together to help and came up with a few items that could get your public relations efforts off to a...
Media Reel: What is it and why do I need it?
Depending on the extent of your PR experience, you may or may not have heard of a media reel. Even if you have, you may not fully understand the purpose it serves and why you might need one. So, here’s the details on media reels and why you may want to consider getting one: What...
Making the Play: Contacting the Media
Are you’re a DIY-er who needs a little direction on how to reach the media on your own? Well this is for you. When reaching out to media in your community there is some standard ways to communicate the information you are promoting to that the media are accustomed to receiving. They include: Press release...