Topic: Jill Jagleski

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How to Land Media Interviews Surrounding Market Volatility (and Other Breaking News)

When Ongoing PR Efforts Pay Off for Advisors Often times, media opportunities occur because of someone, typically a PR professional, actively working on behalf of a client to secure media interviews. And while this is the case more often than not, at a certain point, there comes a time when consistent PR efforts pay off...

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The “Swiss Cheese” Press Release: How to Act Quickly When News Breaks Part 1

When breaking news hits, you often times don’t have the time to develop an entire press release and if you do, you risk missing out on a lot of great media opportunities. TV outlets especially move quickly when news breaks. For example, when the Brexit news was announced and the market took a dive, several...

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