Four Common Mistakes When DIY-ing Your PR
Getting ready to start your own PR campaign? Good for you! It takes guts to go out there and try to bring in publicity, but it can also bring a worthwhile return for your business. In order to boost your success, make sure you don’t make these four common mistakes as you pitch media contacts...
Remember the “New” in News
Why won’t anyone pick up my press release? We get that question a lot when advisors come to us after getting frustrated by the lack of results in their DIY PR campaign. There are many reasons a PR campaign could be having trouble, but there’s one reason we see again and again: advisors are forgetting...
Three Things to Do BEFORE You Start PR
Before you start PR for your business, whether hiring a firm or doing it yourself, there are three things you need to do. Putting these things off is like putting the cart before the horse, and you may not get the most out of your PR campaigns if you fail to do these things first....
On your mark, get set, go! An organized approach to DIY Marketing
An oldie but a goodie – this article ran in an industry magazine in 2009! You can see the original here. On your mark, get set, go… An organized approach to DIY Marketing As a small business owner, you’re responsible for it all. You’re the visionary, the financial officer, sales manager, marketing executive and operations...
Build Me A Website. Who Cares What It Says!
Recently I had an advisor contact my firm to request a quote for building him a custom website. He clearly understood the value in having a custom site to suit his functionality needs. We went through the standard process of determining what he wants the site to do – capture leads, allow for downloads, play...
How to Write an Effective Press Release
Advisors often want to do PR but they aren't at the point in their practice where they can hire a firm to do it for them. For those of you who want to DIY your own PR, here are a few tips for writing an effective press release. How To Write An Effective Press Release
Addressing Uncertainty About Social Security
With sequestration upon us and budget negotiations around the corner, Social Security is on the mind. Many are wondering if all the debate about federal spending and budget deficits will lead to cuts in the benefit so many retirees count on. Our “In the News” PR campaign for Q1 2013 addresses the uncertainty and misinformation...
The Power of a Media Kit
The resume that will get you the job of expert media resource We often get asked about the purpose of a media kit. A media kit is a collection of professional media materials that works to position you as an expert media resource. Consider the analogy of applying for a job. Just like you would...
Happy 8th Birthday AdvisorPR!
It was 8 years ago this week that I packed up all my belongings and headed back home to Las Vegas to start a marketing and PR firm. It was a novel idea – I was leaving a financial corporate company to venture out on my own because I saw a wide-open space for a...
A New Year for AdvisorPR
It’s that time again… January always brings a new sense of motivation and dedication to get things done in the new year. I get inspired by the advisors who call us wanting to “take their business to the next level” this year and subsequently commit to a new and improved branding or marketing strategy. I...