Four Reasons to Add PR to Your Marketing Mix in 2014
Thinking of trying something new next year? Ready to try or expand your Public Relations initiatives? Here are four reasons PR needs to be part of your marketing mix in 2014! 1) Visibility: Get seen and get heard! Gain media exposure in the new year. You have a lifetime of knowledge to share. There are...
Four Common Mistakes When DIY-ing Your PR
Getting ready to start your own PR campaign? Good for you! It takes guts to go out there and try to bring in publicity, but it can also bring a worthwhile return for your business. In order to boost your success, make sure you don’t make these four common mistakes as you pitch media contacts...
Remember the “New” in News
Why won’t anyone pick up my press release? We get that question a lot when advisors come to us after getting frustrated by the lack of results in their DIY PR campaign. There are many reasons a PR campaign could be having trouble, but there’s one reason we see again and again: advisors are forgetting...
Three Things to Do BEFORE You Start PR
Before you start PR for your business, whether hiring a firm or doing it yourself, there are three things you need to do. Putting these things off is like putting the cart before the horse, and you may not get the most out of your PR campaigns if you fail to do these things first....
Successful advisors create a brand. And then stick to it.
Any business that wants to be regarded as a true and credible business needs to take a little time to invest in building its brand. The term “brand,” though, especially in this industry, has many different interpretations. Let me explain what a brand is and how it’s developed, so you can determine if what you...
On your mark, get set, go! An organized approach to DIY Marketing
An oldie but a goodie – this article ran in an industry magazine in 2009! You can see the original here. On your mark, get set, go… An organized approach to DIY Marketing As a small business owner, you’re responsible for it all. You’re the visionary, the financial officer, sales manager, marketing executive and operations...
Build Me A Website. Who Cares What It Says!
Recently I had an advisor contact my firm to request a quote for building him a custom website. He clearly understood the value in having a custom site to suit his functionality needs. We went through the standard process of determining what he wants the site to do – capture leads, allow for downloads, play...
Quantifying Your Creativity: How to achieve maximum marketing results
Time and time again, new advisor clients will ask me to "quantify" their investment in creative services: "If I spend X, am I guaranteed Y?" While I wish creative services and the costs associated had a direct correlation to specific outcomes and immediate results, the reality is: it's all variable. Creative services -- pending the...
How to Write an Effective Press Release
Advisors often want to do PR but they aren't at the point in their practice where they can hire a firm to do it for them. For those of you who want to DIY your own PR, here are a few tips for writing an effective press release. How To Write An Effective Press Release
Addressing Uncertainty About Social Security
With sequestration upon us and budget negotiations around the corner, Social Security is on the mind. Many are wondering if all the debate about federal spending and budget deficits will lead to cuts in the benefit so many retirees count on. Our “In the News” PR campaign for Q1 2013 addresses the uncertainty and misinformation...