Three Things to Do BEFORE You Start PR
Before you start PR for your business, whether hiring a firm or doing it yourself, there are three things you need to do. Putting these things off is like putting the cart before the horse, and you may not get the most out of your PR campaigns if you fail to do these things first....
Successful advisors create a brand. And then stick to it.
Any business that wants to be regarded as a true and credible business needs to take a little time to invest in building its brand. The term “brand,” though, especially in this industry, has many different interpretations. Let me explain what a brand is and how it’s developed, so you can determine if what you...
On your mark, get set, go! An organized approach to DIY Marketing
An oldie but a goodie – this article ran in an industry magazine in 2009! You can see the original here. On your mark, get set, go… An organized approach to DIY Marketing As a small business owner, you’re responsible for it all. You’re the visionary, the financial officer, sales manager, marketing executive and operations...
Build Me A Website. Who Cares What It Says!
Recently I had an advisor contact my firm to request a quote for building him a custom website. He clearly understood the value in having a custom site to suit his functionality needs. We went through the standard process of determining what he wants the site to do – capture leads, allow for downloads, play...
Quantifying Your Creativity: How to achieve maximum marketing results
Time and time again, new advisor clients will ask me to "quantify" their investment in creative services: "If I spend X, am I guaranteed Y?" While I wish creative services and the costs associated had a direct correlation to specific outcomes and immediate results, the reality is: it's all variable. Creative services -- pending the...
How to Write an Effective Press Release
Advisors often want to do PR but they aren't at the point in their practice where they can hire a firm to do it for them. For those of you who want to DIY your own PR, here are a few tips for writing an effective press release. How To Write An Effective Press Release
Addressing Uncertainty About Social Security
With sequestration upon us and budget negotiations around the corner, Social Security is on the mind. Many are wondering if all the debate about federal spending and budget deficits will lead to cuts in the benefit so many retirees count on. Our “In the News” PR campaign for Q1 2013 addresses the uncertainty and misinformation...
The Power of a Media Kit
The resume that will get you the job of expert media resource We often get asked about the purpose of a media kit. A media kit is a collection of professional media materials that works to position you as an expert media resource. Consider the analogy of applying for a job. Just like you would...
Happy 8th Birthday AdvisorPR!
It was 8 years ago this week that I packed up all my belongings and headed back home to Las Vegas to start a marketing and PR firm. It was a novel idea – I was leaving a financial corporate company to venture out on my own because I saw a wide-open space for a...
A New Year for AdvisorPR
It’s that time again… January always brings a new sense of motivation and dedication to get things done in the new year. I get inspired by the advisors who call us wanting to “take their business to the next level” this year and subsequently commit to a new and improved branding or marketing strategy. I...